Email Outreach

Stori's email outreach tools (part of Sourcing) let you reach out to passive candidates directly from your own email address. You can send individual emails, bulk campaigns, and automated multi-step sequences — all from within Stori.

• Connect your Gmail or Outlook account via OAuth (secure, no password sharing)
• Send from your own email address — candidates see your real name and company
• AI-assisted drafting based on candidate profile and job description
• Templates with merge variables for personalization at scale
• Bulk email up to 80 candidates per day
• Email sequences: automated multi-step drip campaigns
• Interview snippet insertion: embed candidate video clips in your emails
• Track opens, clicks, and replies

Before sending outreach, connect your email account so Stori can send emails on your behalf:

You can send emails to candidates whose contact information you have unlocked. There are two ways to compose:

Single Email

Write a unique, personalized email to one candidate. Best for high-priority prospects where you want to invest time crafting the perfect message. Click on a candidate's profile and select "Send Email" to compose.

Bulk Email

Send personalized emails to multiple candidates at once. Select multiple candidates from your list, choose a template or write a message, and Stori sends individual emails to each person with their specific details merged in.

Stori's AI can draft personalized outreach emails for you. The AI reads the candidate's profile (job title, company, skills, experience) and your job description, then generates a compelling email tailored to that specific candidate.

How to use AI drafting:

Create reusable email templates for common outreach scenarios. Templates support merge variables that automatically populate with candidate-specific information:

• Candidate name — The candidate's first or full name
• Current job title — Their current position
• Current company — Where they currently work
• Job title — The role you are hiring for
• Company name — Your company name

Templates are shared across your team, so everyone can use the same proven messaging. Create templates for different scenarios: initial outreach, follow-ups, specific roles, or candidate seniority levels.

Email sequences are automated multi-step campaigns that send a series of emails to candidates on a schedule. This is the most effective way to do outreach at scale because most responses come from follow-up emails, not the initial message.

How sequences work:

• Step 1: Initial email — Your first outreach message, sent immediately or on a scheduled date.
• Step 2-4: Follow-ups — Additional emails sent automatically after a set number of days (e.g., 3 days, 7 days, 14 days).
• Auto-pause on reply — If a candidate replies to any email in the sequence, all future emails in that sequence are automatically paused. You never accidentally send a follow-up after someone has already responded.
• Auto-pause on bounce — If an email bounces (invalid address), the sequence stops to protect your sender reputation.
• Auto-pause on unsubscribe — If a candidate clicks unsubscribe, all future emails stop immediately.

Creating a sequence:

Stori offers a unique feature: you can embed short video clips from candidate AI interviews directly into your outreach emails. This is a powerful way to engage candidates and show them that your hiring process is modern and transparent.

Interview snippets can be used in different scenarios:

• Share a video clip of a current employee's interview to give candidates a feel for your team and culture.
• Include a snippet from a hiring manager's recorded introduction to personalize your outreach.
• Embed video content that showcases your company's commitment to a thoughtful hiring process.

Stori tracks the performance of your outreach emails so you can optimize your approach:

• Sent — Total number of emails sent. Confirm your outreach volume is on track.
• Opened — How many recipients opened your email. Low open rates may indicate subject line issues or deliverability problems.
• Clicked — How many recipients clicked a link in your email. This shows engagement beyond just opening.
• Replied — How many candidates responded. This is your most important metric — it measures actual engagement.

You can view tracking data per email, per sequence, and per candidate. Use this data to refine your subject lines, messaging, and follow-up timing.

Subject lines:

• Keep it short — under 50 characters performs best
• Be specific — "Engineering Manager at [Company]" outperforms "Exciting opportunity!"
• Avoid spam triggers — no ALL CAPS, excessive punctuation, or words like "free" or "urgent"
• Personalize when possible — including the candidate's name or company can boost open rates

Email body:

• Keep it under 150 words — shorter emails get more replies
• Reference something specific about the candidate — their current role, a skill, a company they worked at
• Clearly explain why you are reaching out and what the opportunity is
• Include one clear call to action — ask for a 15-minute call, not a resume or application
• Make replying easy — "Would you be open to a quick chat?" is more effective than "Please submit your application"

Follow-ups:

• Wait 3-5 days between emails
• Keep follow-ups shorter than the original
• Add new information or a different angle — do not just repeat the first email
• 2-3 follow-ups is appropriate for recruiting — more than that feels pushy
• Most responses come from the second or third email, not the first