Our vision is to future-proof how real human talent is assessed in the workplace
Our mission is to ensure candidates' authentic stories are seen, heard, and trusted
Putting careers back in the hands of candidates
Technology enabled companies to interview without investing their own time. The result - candidate fatigue. Companies are still using the same behavioral questions first used in the 1960's. They're not fit for the world of AI. We sought to modernize hiring by putting careers back in the hands of candidates and giving them a platform to tell their unique, one and only Stori.
What we believe
Hiring relies on weak signals
The greatest risk in hiring is not uncertainty. It is false certainty.
Human memory is story-based
People remember stories — not categorized examples of competencies.
Performance is defined by patterns
Individual stories are anecdotes. Repeated behavior becomes evidence.
Candidates should own their data
The intelligence you create should belong to you, throughout your career.
Meet our founder
Fraser Hill began his career in executive search and leadership advisory across banking and technology, before becoming a product design leader at a venture-backed AI startup.
Along the way, he kept seeing the same failures in hiring: inconsistent interviews, poorly trained interviewers, and processes that never captured a candidate's real story.
Following his work in executive search for leadership roles within a division of J.P. Morgan, he began an eight-year research project in 2012, conducting more than 1,700 leadership interviews. That work culminated in his 2020 book, The CEO's Greatest Asset, which reexamines traditional hiring science and introduces a new interview methodology.
This research ultimately led to the patent-pending assessment method that now forms the foundation of Stori — a platform built to give candidates a voice and help companies see the real signal of human talent in the post-AI era.