Our vision is to future-proof the integrity of human potential in the workplace.
Our mission is to ensure candidates' authentic stories are seen, heard, and trusted.
Putting careers back in the hands of candidates.
Technology enabled companies to interview without investing their own time. The result - candidate fatigue. Companies are still using the same behavioral questions first used in the 1960's. They're not fit for the world of AI. We sought to modernize hiring by putting careers back in the hands of candidates and giving them a platform to tell their unique, one and only Stori.
Meet our founder
Fraser Hill began his career in executive search and leadership advisory in banking and technology, before becoming a product design leader at a venture-backed AI startup.
Along the way, he kept seeing the same failures in hiring: inconsistent interviews, poorly trained interviewers, and processes that never captured a candidate's real story.
In 2012, he began an eight-year research project, conducting over 1,700 leadership interviews. That work culminated in his 2020 book, The CEO's Greatest Asset, which reexamines traditional hiring science and introduces a new interview methodology.
That work became the foundation for Stori — a platform built to give candidates a voice and companies a clearer signal of talent in the post-AI era.