Our vision is to future-proof the integrity of human potential in the workplace.

Our mission is to ensure candidates’ authentic stories are seen, heard, and trusted.

Putting careers back in the hands of candidates.

Technology enabled companies to interview without investing their own time. The result - candidate fatigue. Companies are still using the same behavioral questions first used in the 1960's. They're not fit for the world of AI. We sought to modernize hiring by putting careers back in the hands of candidates and giving them a platform to tell their unique, one and only Stori.

Meet our founder

Fraser Hill spent his first career in executive search and leadership advisory, before going on to become a tech product design leader in a venture backed AI company.

Along the way, he saw the same flaws in hiring: inconsistent interview questions, bad interviewers, and a process that failed to capture a candidate’s true story.

In 2012, he began an eight-year research project, conducting over 1,700 leadership interviews. The work culminated in his 2020 book, The CEO’s Greatest Asset, which challenges a century of hiring science and introduces a new interview methodology. That breakthrough became the foundation of Stori - a platform designed to give candidates a voice and companies a clearer view of talent in the new world of AI corrupted candidate intelligence.