VP, Head of Brand

Boulder, COFull-timeVP$225k - $275k/yr
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$225,000 to $275,000 base, plus bonus, Boulder, CO

Why now

We've spent the last 18 months building our brand foundations and need someone to bring it to life across every consumer touchpoint.

Initial deliverables you will be accountable for

Set creative direction for a $70 million media engine and determine brand presence in retail, wholesale, community events, and social.

What makes this role demanding

You must bring brand strategy to life across all channels and consumer touchpoints, ensuring consistency.

The team you will lead

This role sits on the leadership team of 6, including the CEO, Brand President, President of Operations & CFO, Chief Product Officer and Chief Digital Officer. You will work with the Creative Director and Marketing Manager.

The ideal candidate

You have led brand marketing at a direct-to-consumer brand, taking it from foundation to scale, and have set creative direction for media budgets like our $70 million engine. You have executed brand and product narratives that drive consumer engagement and differentiation. If the above does not accurately describe you, please note the shortlist will be made up of people it does describe.

Where it leads

You will be a pivotal operating board team member helping the company through its next phase of hypergrowth.

Skills

Brand marketing leadershipCreative directionIntegrated marketing strategyProduct storytelling

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